Houzz has designed your website with consideration for search engine optimisation (SEO). The URLs (specific page addresses), page names and behind-the-scenes data is all search engine friendly.
The most important thing you can do to improve your search engine ranking is to have plenty of relevant information on your site. Much of this content will come from your professional profile so it is important to consider the following:
Make sure each of your photos has descriptive text specific to that photo.
Describe your projects: Where is the space? How was it created? What materials were used? What makes it unique? Be descriptive and specific.
Tell users about yourself and your organisation. Make sure to use words that relate directly to your profession. Include who you are, where you are located, what you do, your professional degrees or certificates and professional associations.
If you add pages to your website, use short, meaningful titles.
Finally, add a link to your website from your Houzz profile. This helps improve your site’s authority through association with Houzz.